Tag Archives: engagement

Social Media Engagement Tips – 7 Things This Bottle of Ketchup Knows That You Don’t

Social Media Engagement Tips

 Social Media Engagement Tips – 7 Things to Avoid

Now I know it seems absurd that a ketchup bottle is more intelligent than most social media marketing campaigns, but here are several reasons or redflags you should look out for in your social media marketing campaigns. These are the social media engagement tips for today I have to offer of what not to do.  

1. They actually don’t engage. It’s a one way street. It’s me, me, me syndrome. 

2. They don’t listen. You ask a blogger questions or someone on Twitter. And they don’t bother to respond back to you at all. 

3. They just aren’t social in any way, shape or form….not even a phone number is listed. 

4. They lack total personality. (This bottle of ketchup caught my attention….enough to even write a blog post about it and cause me to take out my Android and capture a picture of it. I mean who captures a picture of a ketchup bottle at dinner with six other people under normal cirucmastances? Unless you’re a marketer.) 

5, Lack interesting content. Just because you post it doesn’t mean I’ll read it. Post stuff that is actually relevant to your audience. Worst case scenario? You ask them what they want to read from you. And then produce a lot of that. 

6. Act pretenious or like they are actually better than me. 

7. Leave no room for dialogue…literally. On the back of this bottle was a QR code I could scan with my phone. (I was at the Washington State University Football game against the Utah Utes. I really didn’t care about finding out that much more about Heinz ketchup, but I could have if if wanted to. They made it very easy for me to find out other interesting ketchup factoids.) 

This bottle of ketchup, I felt, followed the rules of engagement. I found it entertaining, social, engaging and didn’t put me off. I reacted….and now Heinz is getting some free publicity off of me. And the world goes round. 

Other Useful Blog Posts About Social Media Engagement Tips

Listed below are several other blog posts I found helpful in getting your A-Social Game back on track. 

6 Tips to Take Your Social Media Engagement from Time Suck to

6 Tips to Take Your Social Media Engagement from Time Suck to Dollar Productive. Time management and social media are the ultimate odd couple. The social aspect of the Net is miraculous. Families share simple moments

5 Tips to Optimize Your Social Media Engagement

This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite . MarketMeSuite now has thousands of users and a fast-grown…

Merging Search and Social Media: 5 TIPS from the Experts

Merging Search and Social Media: 5 TIPS from the Experts A couple of months ago, Google merged these tactics so now, content that performs well in terms of social engagement gets posted higher in organic search.

Reaching Readers via Social Media : Hot Tips for Authors | grub

You can build a Web site or create a Facebook author page or start a Twitter account but unfortunately, those channels are meaningless without three things: personality, content and engagement. Social media is merely a

Mint Social Understands How to Use Social Media Marketing

Mint Social understands how to use social media, blogging and content marketing to garner better results for audience engagement, stronger tools for your research and analysis and increasing your organic search results. Mint Social was recently named among the top ten leading In social media there is no shortage of tips, tools, upcoming trends, and tactics to make your company’s social media marketing. We stay on top of the latest tips and tricks of the trade at

Maria Elena Duron: Your Business’ Social Brand | MarketingBut don’t make it your priority, because most people who participate in social networking sites are all about engagement – they’re not looking for content to be pushed on them. Here are some tips to help you engage with your audience better

Fighting Spam on Twitter, Any Easy Way Out? – Sexy Social MediaHottest News on Social Media As an evolving medium for furthering Social Media engagement, Twitter has come of age in the past 2 years. However, with its success Get social media news and tips to your inbox: Enter your email address:

Rocket Readings: B2B Social Media: How to Boost Engagement on ...B2B Social Media: How to Boost Engagement on LinkedIn- B2B Social Media: How In this post I will share some key tips to building your brand's presence on LinkedIn and boosting engagement with your followers. Here at

Social Media Engagement Tips – Do you have better ideas?

So to end it all – how do you engage with your audience? If you have a better or different idea that can help fill my list of social media engagement tips, leave a comment.