Professional psychologist reveals simple methods for improving memory by using hypnosis for business success

Barry Eisen graciously agreed to get on the phone with me and talk about hypnosis for business success. The main focus was improving memory. Obviously with an improved memory you’ll increase productivity and decrease the “I forgot where I put that paper” syndrome.

Take a look at his site http://barryeisen.com. Barry offers several courses that are available for changing your habits. Alternatively he offers one-on-one coaching as well via phone. So I’ll stop talking…erggh writing in this case and let you enjoy.

You can download the transcript in PDF format and the MP3 at the end of the page.

Really is this hypnosis for business success about mind control?

Matt: Hey everyone today on the line I have an expert in hypnosis his name is Barry Eisen. He runs a website www.BarryEisen.com and he’s got over 40 years professional experience working with individuals throughout various challenges they’ve had in their life. And we’ll just go ahead and dive right into it today. Barry, why don’t you just tell me about yourself, what got you started in hypnosis, what attracted it to you and you turned it into your life’s work?

Barry: It became interesting early on. I thought I was going to be a professional baseball player and actually I had played to the limit of my capability as a semi-pro. But the good thing that really came out of that aside from some relationships and some skills a coach came back from Michigan State University Coaches seminar and he had some information. He said you guys are really going to enjoy this and he said I’m going to hypnotize you and we said no, don’t think so. And he said look let me make it simple, I’ve got the paychecks in my pocket you can take a seat and listen or you can take a hike and I’ll replace you with people who want to.

So we sat down and he had us go through this relaxation and this imagery and the things we’d been doing since we were five years old and the team batting average went up 10 points in a month in games. It kind of made a lasting impression in my head what Yogi Berra said about 90% of sport is 50% mental or vice versa or whatever he said. And it kind of stuck until some years later I met somebody by accident and if you know me I don’t really believe in accidents let me say it that way. He was a psychologist and his root was in the Empire State building visiting some key executives and working through as a coach and not really a therapist.

And he was teaching self hypnosis for sleep and for energy and for stress reduction, for memory reading, for passing tests, for public speaking, smoking, weight stuff like what you hear hypnosis is used for. And when I met him it became a rich dad poor dad kind of relationship and he came into work with a company that I was working with. Literally it exploded off the charts because he taught people those skills that were working with me and eventually for me and then I got to speak. And when I was speaking it wasn’t about sales training company that I was running at the time it was a company called Executive Sales Institute, by the way.

And our company started working with the motor companies in Detroit, they started working with Xerox and IBM and NCR some of the big companies of the day. I got the platform to speak and that’s what I’ve been talking about it’s not so much the sales training company that I was representing but more what the mind can do not just in a cliché. But when you really apply it and focus it and stimulate it and now the neural scientists are now confirming it is related the brain grows not just in size but the number of neuron cells but also in terms of capacity, the ability to do things.

So you kind of after 40 years ago into a company that works with sales and entrepreneurs, mostly sales companies. I do a lot of speaking for corporations and industries and in Southern California I teach local seminars for companies. And I do work individually with coaching and I’ve been a sports psychologist for about 25 years. In terms of memory I’ve worked with a good number of students I’ve worked with hundreds and hundreds of law school students in Southern California.

The failure rate of the bar exam is generally around 75% but the individuals I’ve worked with collectively the passing percentage is just the reverse it’s literally 80% because it’s not a matter of kids studying, not a matter of following through and doing the work. In many cases it’s a matter of anxiety so if we can just help them relax and access their memories of information that they’ve studied it’s all in their head so they just kind of spill it out in three days worth of testing and the odds are skewed in a very favorable direction. That’s a long winded answer.

Matt: Actually really quick because everybody takes some kind of tests, whether it’s with work or we are always in some kind of test. I just want to tough real quick with law students so it’s not necessary for me to spend countless hours poring over book after book. You said there’s a different method you can go about remembering the information that you [0:06:24].

Barry: Yes, I think it’s not necessarily a different approach I think it’s an ancillary one. I think that normal study skills because putting a computer in a real specific card where kind of software makes sense. A computer you just put it and it’s there but we’ve got so many connections and so many things that are going on, so many distractive thoughts. That if you do the proper the studies which they teach in most good schools and you stay up with the information instead of just cramming at the end some nice little techniques of just accessing that information really just kind of puts the odds more in your favor. And I have a CD and I’m not trying to hawk it here I’m just telling you that on that CD there are reading skills.

There are some nice suggestions for reading faster and reading with greater comprehension about study skills. And there’s also test taking strategies and the strategy is predominantly one that’s learning to relax and dropping from a left brain right brain that kind of thing from a beta level of brain activity to an alpha state where you are completely aware and completely in control of what’s going on. But because you have a sense of relaxation from the inside the neural pathways are much easier accessible to the information that you have. So the practice and what I teach people is to practice relaxing not just when you are in attention you are up against it.

But you prepare yourself by dropping to those levels very comfortable levels. You’ll see that in sport, you’ll see that in any competitive event anything where there’s a lot on the line you don’t jack yourself up. You’ve relaxed yourself. And I tell the law school students the day before their exam, go to the beach go outside don’t study you’ve got it don’t overdo. So this is that kind of preparation so that when you are in the exam and it doesn’t have to be a law exam it could be a business presentation. For realtors it could be a listing presentation or a sales presentation. It could be prospecting where you are one on one or in a small group situation.

There are people who are niching and branding their businesses going in front of new audiences to expose them to what they do personally so they get the label of here’s the expert in this area. When you are out of your element you can get one time to make a first impression so you want it to be a good one. So any of these little and very simple techniques simplicity is there, the difficulty is that most people are in a hurry-up mode to get results immediately if not yesterday. So it’s just a matter of practice and disciplining the minds in these very basic brain systems of susceptibility to memory.

Matt: Mention one or two techniques.

Barry: Sure, in classes that I teach one of the key issues obviously that you can tell what I’m talking about is to teach people to go through a series of inductions. The inductions aren’t all that important there are hundred ways to relax and I think it’s the person who has been meditating or even in a prayerful state. It’s just a matter of letting go of the chatter inside that’s where mostly the distraction is. It’s not the stuff on the outside it’s not the noise or the stuff that you go bump in the night. It’s the stuff in our own brains and whether it’s simple breathing or meditation or a progressive relaxation from the toes to the nose, a countdown from10 to 1, a passive scene these are not mystical, magical things.

But when you are focusing on something that is in it of itself relaxing and not very energetic in the pictures that they create the whole system has attentive to you slowing down. When you are comfortably relaxed and I would give it a 3, 4, 5 minutes don’t assume the relaxation all of your systems kind of slow a little bit. Like they say in baseball you’ve got to slow the game down, you can’t get caught thumping it. Once you are comfortably relaxed you can work with post hypnotic suggestions such as I have a photographic memory, I retain and recall information instantaneously and accurately at all times.

That goes against the normal way of thinking for most people I can’t remember anything, if my head wasn’t attached to my shoulders I’d leave it, stuff like that. People give themselves that kind of self talk and when they do it’s like hypnosis in reverse with a bad attitude. So your subconscious will internalize imagined or real experience it really doesn’t matter to it, it doesn’t evaluate you internalize the memory gets worse. So to counter that and to really have the sense of expectancy that you are going to recall information and not be your own worst enemy post hypnotic suggestions about having a fabulous memory, the ability to recall information, the ability to remain calm and relaxed, positive suggestions that any non-Rhode scholar could come up with, which really works because that’s how the brain functions.

You can see yourself studying, absorbing the information like a sponge. You can see yourself and one of the good things to do is to see yourself whether it’s in a presentation or whether it’s in the test taking situations. See yourself in that situation; calm, relaxed, seated with good postures, shoulders are down. If it’s eye contact that you need to give, good tone in your voice you see it and people know that as a desensitizing kind of concept. If you put yourself in the scenario even imaginarily when you are in it really it doesn’t edge off the newness, doesn’t edge off the nervousness of it.

So you have a tendency of shining you have a tendency of doing what you came to do rather than get caught up in that energy of the moment so you are more in control of what’s happening. And it’s all that you need to kind of make things more in your favor. So those are the things, there’s something that I teach and I teach it to athletes as well as teach it to students. It’s an anchoring technique and it goes back to the days of Milton Erickson who did a lot of research and it’s about hitting peak performance on demand. Before you take a test I teach individuals to circle the thumb and the index finger or the hand. It doesn’t have to be, you can tap your thigh with your hand, you can blink your eye but it’s a physical ritual, just a short physical ritual before anything of importance that you are doing.

So whether you are listening at a seminar and you want to absorb the information, whether you are dispensing information, whether you are playing a sport. It doesn’t matter what you are doing, circle the fingers, take a couple of breaths. If you can you close your eyes but if that’s really not suited in that situation but you’ve been practicing in the sessions you drop into that level of relaxation and then silently and in the best of terms and in superlative terms you tell yourself how you are going to perform in what you have ahead of you. The last thought that you have going into an event of some sort, any sort, is generally how you are going to function.

I would ask any of the people who are listening to this recording think about when you woke up in the morning and you had your day in your head, what you were going to dress for whether it’s casual or formal. So you plotted those things and maybe you got in and out of outfits and maybe you had a lot of different choices of what to wear. But if I were there in your presence now I would know exactly what your last choice was because you’d be wearing it. Well you know what the last thought is in a person’s mind when they go into a test or into a presentation or into a study situation because it’s more attitude than it is aptitude. And this little anchoring technique this little trigger just touch your fingers together, take a couple of breaths, relax immediately, tell yourself how you are going to function.

It also as a matter of factor build that into the regular hypnosis sessions. So when I record the sessions for someone, I do some private sessions for people they send me a list of goals and I put it together. For them we tell them they could be individual almost always include that touch finger thing Reiki hypnosis is what it’s called by many. Every time they circle the finger before an event that they will come up to a level of focus, concentration and excellence. So if you have that as a program in your head you kind of expect your best. And if you’ve seen people who have expected the best they generally demonstrate it.

When you see people who are the worriers and the people who sabotage themselves and blow themselves up you can tell exactly what kind of thought process precedes that. So instead of living life chaotically you can have a lot more control, these are little techniques.

Matt: Awesome, I love that. Well thank you for sharing that for that tip that was really detailed. One thing you have just touched based on was the [0:17:37]. So if I had really strong stigma against how hypnosis it doesn’t work, it doesn’t work for me, is there a way to maybe get around and negative minds?

Barry: Yeah first of all growl over and get over it. I mean we are in the 2000s now for crying out loud this is not the time to, Berra who started this stuff in the 1700s and hockers pockers and all that crap. And if you take your cues and lies from the old movies you’ve got a major problem here. So if you just look into some of the science behind this, this is not a hockers pockers control somebody else. We are constantly barraged by advertising, by branding commercials, jingles, everything, logos, companies spend millions to get the right visuals in front of someone for a split second.

So this is not something that’s new but when you are planning your life like in terms of goal settings don’t you automatically start visualizing the things that go along with it? The problem is when things don’t go well people start creating visuals of the negative side of things, why things won’t work and we start protecting our egos and it’s a defense or a coping mechanism. If you stay focused in a relaxed state clearly picturing what you want instead isn’t that just good stuff to do? I mean it has nothing to do with spooky stuff it’s what we do all the time. But when you do it with greater consistency your mind pays greater attention.

So I haven’t heard some of the sizzling stuff in classes and I’ve taught for years now. But I’m sure there are still people that are there. And it’s said 2% of people can’t use hypnosis. Part of the 2% are people who have done drugs or alcohol enough to fry their brain cells beyond recognition so there’s no cognitive awareness in there the decision making is flue-y. Or if they are totally consumed by fear you don’t give yourself to just simple relaxation. So those people they are not going to be open to learning new ideas anyway but thank God there’s a small percentage of the population and it’s very unthinking percentage of the people. There’s no rationale behind it, nobody has ever done anything against their—politicians may manipulate you but hypnosists they say literally you can’t be made to do things that violate yourself morally, ethically, religiously.

You always know what’s going on so it’s quite safe but certainly when you are doing this yourself it’s just pursuing a line of excellence in terms of your thoughts and because thoughts become things why would you want chaos in your life if you can have it more by design? Peter Drucker was a great writer and philosopher and economist and one of the great quotes from him that I love to list and use is that the best way to predict the future is to create it and the goal setting literally is the creation of one’s future.

When you create those goals in your mind and you see it so clearly you can make better choices in the course of the day. It has nothing to do with mysticism or craziness it has to do with making better decisions. But if you don’t know where you are going and any road is going to take you there the 80-20 concept, 20% of the folks make 80% of what goes on go on, it’s human nature.

Matt: One of the other things you were talking about earlier was getting people going into induction and then you stuck to the script in essence. Do you recommend people create their own scripts that are personalized to them or get them professionally recorded CD, audio course such as these that you do offer, what’s your take on that?

Barry: I make individualized CDs for people who are in seminars of mine as a follow-up to the seminar. And they also have people contact me because they’ve heard of this it’s on the website laid out. But my best advice is that if you’ve not done this before you might want to get a prototype that if it works for you, you could always have it redone and update your life wherever you are because in six months you are a different person, in one year you are a different person. You have different goals, different things going on. But if you do it one time I always tell people why not do it for yourself? Lots of people get hung up with oh do I sound like that, and all of the meaningless things that really don’t matter.

If you even get past the sound of your own voice most people have the capacity to read their own computers, to create a little relaxation and then to put in some positive suggestions. Maybe there are some parameters to that, you do it in the end result, you do it as though you’ve already accomplished maybe there are nuances that will make a difference and the subconscious is really open to those nuances. But if you have it then the first time through and it has the kind of impact that you want you can either do it yourself or you can have the other person do it if you just want to continue the success that you have. It’s not expensive stuff to do either to do it yourself or to have somebody do it. I mean I’ve charge $75 to do a private session but if you’ve got 10 to 20 goals on it and some people listening say 10 to 20 my God if I could do one thing.

You are not a one-trick pony and you may be attached to one thing so much that it’s hard to let go. Hard is on the inside of you hard is not in the world, there’s nothing hard in the world it’s how we attach to those things. Hard or easy it’s a choice that we make. But when you have a number of things some of which you are not attached to as vehemently and passionately and you see those things start to happen it’s like an avalanche. It starts with a little trickle and then it becomes bigger and bigger and if the truth is the truth you can apply it across the board in a lot of ways.

So it’s just the degree of attachment we have to those things as to what makes things happen faster or slower, it’s all inside of us. If you recognize that we have the ability to let go of things and make transitions it’s not as scary. This is a very, very nice tool to use it’s safe, it’s comfortable, you get a goodnight sleep and extra energy from the sessions as well so it’s a lot of positive ancillary factors to consider too.

Matt: So I’m just like it’s never coming….

Barry: Well that kind of self negative talk obviously you are correct because as they say whatever you tell yourself with enough consistency and with enough passion happens, duh! So if you turn that around and it doesn’t mean that you buy into it, that you believe it. In fact your belief doesn’t really matter I mean it helps if you have more of a belief but if it’s been years and you’ve been really courting success in some areas and sabotaging yourself, where else does it come from? We can do what we set out to do except we get in our own way. Pogo was right we’ve seen the enemy and he is us.

If you change that script, you change the pictures in your head and in the beginning you go through resistance but if you stay focused on the end game resistance turns to tolerance. If you stay consistent on the end game the resistance that turned to tolerance turns to acceptance and I’ll bet you anybody listening to this you would ask, how long does it take to change an existing habit or attitude, in your travels in your readings in your experiences? Most everybody will say 21 days, 30 days, that’s what you hear from folks like cybernetics and it’s real.

And Eric Barnes writes about that too, about two to four weeks to go through the whole cycle of resistance, tolerance, acceptance if you keep your eye on the prize. So it doesn’t really matter what your history is, in fact even though the history might have been very short sighted and not very fruitful, you know what not to do. So you are more experienced than somebody who had never started off on the journey in the first place. It could be working to your advantage, just like the martial arts where you take the force coming at you. You learn over a period of time to tarry it to work with it and the bigger the force the more control you end up having.

Matt: So really bottom line is you have to stay with it consistently for four weeks really is for the short time to change their behavior but it’s a lot so then most people try and make that to be. That’s what I’m really gathering from what you just said.

Barry: Well yeah, if we attach hard to something then we kind of get our backs up and we get ready for the tough way and that’s what willpower punching your palm is about. I’m going to do it, New Year’s resolution darn it I’m going to knock the 20 pounds off. I’m going to show up at the gym instead of just paying the yearly memberships and never doing it. All of those things are attachments and if you let go of them the beauty of hypnosis is it doesn’t really work with willpower. Willpower is very conscious, determining, forceful with hypnosis you let go and let God. It’s an easier flow.

You get to the end of having done things saying damn look at that wow I did work out today and it was pretty cool. I ate better today, I made better business choices today, I used my time better. I stopped screwing around at the computer and I did some proactive things to grow my business, totally macro. I studied longer than I did before. You find things happening where you use that programming and it’s kind of taking care of these feeds and there’s nothing hard about doing something for two or three weeks especially if it entails basically sitting back, learning to relax, just letting go, letting go of all of the other stuff that doesn’t matter at that moment and being totally present in your relaxation.

And then because the mind is less judgmental at that stage that’s when you plug in the positive suggestions and the thoughts become things. You only go in the direction that you look so if you’ve been screwing up where have you been looking? Where have you been going? If you want to go some place else, where would you rather look at instead. Sometimes that means aligning yourself with different people, you can’t hang with the same folks it’s like the conversation comes down to the lowest common denominator it never gets past the stupid one.

So it is with friends and support groups and that’s why masterminds groups are good they are [0:28:48] and supportive that’s why coaching has relevance to it. They are just people who are at a distance, asking questions. It’s not a matter of making a lot of decisions it’s asking a better question. If this didn’t happen for me in the past what can I have done better? Don’t lower your standards the standards are probably just as fine and you deserve those things. The only price you have to pay is ask a question; what do I need to do, what could I have done better the last time that I can incorporate right now?

That’s growth and that’s what you leaders and that’s what people who have the lights on at somebody’s home pay attention to what’s going on. That’s what they do, they are not more brilliant than anybody else they just think a little bit more outside the box and take a little bit more of a risk on themselves. They put their egos in their back pockets and they focus on what’s important. Not what’s easy but what’s important.

Matt: I love it, that response was awesome. And then as a team we tend to over analyze and over think way too much. Give me your best definition of insanity if we are doing the same thing over again for years and this is old, it doesn’t matter

Barry: Is it not true there’s cliché about it but cliché who stood the test of time because they are generally true. You played some baseball and I played some baseball and one of the key coaching clichés is see the ball hit the ball. When you are in the batting box don’t worry about stopping your shoulder, don’t worry about your grip, don’t worry about all that stuff. You have all that stuff in your head from hours of practice and just be in that moment. Golfers spend thousands and thousands when they get on that first tee. Tee it out and let it fly, don’t worry about 57 different individual elements to a golf swing. But we have a tendency of muddying waters because it’s a lot of protection. We protect ourselves we have to justify mediocrity in many cases.

So it’s easier to point the finger out than to point the finger in but when it comes down to it you might have had a lousy parent, lousy friends, a bad start in life and you know what it doesn’t matter. What matters is what do you choose to do about that now, you’ve got to take some responsibility for pointing yourself in the right direction and even if you have to do it by yourself for yourself it’s your job, have a better life. Just let [0:31:27] for everything, I can’t see what it would not affect in a very positive way. This is a tool that kids should be learning in Elementary school. If you have a gardener and they have a shovel they are not going to finesse the whole yard of your garden for you.

But if they have a couple of more tools in the shed they can make things a little bit easier and a little bit nicer. And as far as we know we can go through this life one time. And regardless of the tools that you have hypnosis is a system. It’s a system of using your mind more efficiently, more effectively. And systems allow average people to do above average things with great consistency. So it’s consistently doing the right thing yourself image increases improves, your level of confidence goes up. People contact me I’m here they are going to work on my confidence. I don’t thinks so you create victories the confidence will come all by itself.

You don’t work on confidence that’s it, it’s the generality. You work on doing things a little bit nicer, a little bit finer, a little bit better and all of a sudden you feel more confident. Wow what a concept so all the good stuff come along with just staying focused and doing what you set out to do. So having a good plan, breaking down the plan like a business plan and execution, just moving through it and the hypnosis just helps your mind stay focused on what you’ve already decided to do.

Matt: I love it, you are taking what people making it that simple that’s awesome.

Barry: I’ve got to ask you, is it too simple, is it too high pie in the sky kind of thing or is it doable? Does this sound like fantasy land to you?

Matt: No I have done a lot of my own reading when it comes to self hypnosis and hypnosis in general and just between all the Al Mandino books and that kind of material that it’s just a lot of the stuff they go back to it’s principle based simple, we just think it has to be bigger than what it really is. Somebody I don’t know who created the whole KIS principle; Keep It Simple. People over the place KIS Keep It Simple because we just tend—I think a lot of us tend to vent things in mind because and probably a lot of it is fear driven I have to do this, this and this in order to get my goal. Do you agree along that line we just invent things just to do because we have to do?

Barry: Well the pleasure principle moves us. I mean just about anybody who reads I mean it’s the carrot or the stick. And unfortunately most people are more motivated by the stick, the fear of things. So we’ve put up a lot of obstacles, a lot of road blocks and life looks very difficult because of this because of that. Without taking personal responsibility saying I’ve put myself in this situation and just come out of this way of junky thinking, what can I do better, what is my next positive step, where do I want to go? And I think that a lot of people just really don’t want to get outside of themselves because there is a lot of fear.

You see a lot of small mindedness, you see politicians doing a lot of negative campaigning all the junk is aired out, all the crap in the world. We go to the movies to kind of get a rest and we see a lot more people with more problems than we have. It just feeds it feeds it feeds. All the pharmaceutical commercials on television telling you what’s wrong with you and how much worse it’s going to be with the side effects of what you are taking. It’s incredible to stay positive in a society that we are in unless you are really awake. If you recognize what’s going on and you have the ability to choose it’s a very important choice that we still have.

Matt: Right on, I have a question that just popped into my head. Kind of going back to the whole so improving your memory isn’t hypnosis it’s more than just I’m listening to a CD. What I’m really to though is say for example I’m a law student, I have a lot of time and I’m always on the go, go, go. Do you have any simple tips or techniques of how to use hypnosis just to have my memory faster so it’s my focus, my productivity that is specific to business world application?

Barry: I say like any muscle in the body with use it increases in its tone and its effectiveness. So if you exercise in terms of the relaxation and it’s not a time consuming thing because if you do it and you go to sleep at night what is that costing you time-wise and if you’ve got 5 to 8 or 10 minutes or so in the morning, if you haven’t got the time make the time. It’s important enough to do because it’s so many positive things that happen as a result of it. But once you have a level there’s a nice book that was written by Dr. Herbert Benson it was written about 1997 it’s called Relaxation Response and it was written by a Chicago doctor who give studies on Eastern and Western formulas of relaxation.

And one of the points in the book is that no matter how long it takes a person to really carve out that nice comfortable level of relaxation for some people it’s instantaneous to other people they have to kind of work with it for a while to get to those comfortable levels where they are okay to let go. You can drop into those levels almost instantaneously almost with a breath or two you can find that. So if you find yourself getting caught up in a world of activity something’s going that you are really not focusing on or you are just getting out of sorts, you are going to lose your temper, whatever it is. Better to not have to apologize, better to kind of control at first.

You can literally slow yourself down within a few seconds if you are familiar with your sessions and just kind of drop it to those comfortable levels. It doesn’t make you a zombie, you are not with your eyes closed, it’s nothing stupid or kindergarten-ish cartoon-ish like that. If you just find yourself in the course of the day being helped by these kinds of little exercises. They really are exercises but they show in so many different ways but the bottom line to it aside from the relaxation and energy you get from doing the sessions is that it’s a catalyst that will make things to happen two to five times faster than what it ordinarily would be.

Whatever your day is comprised of, as busy as it may be from one thing to the next with very little in between that’s the kind of person who can benefit greatly, literally. If you don’t have five minutes do you have two, if you don’t have two do you have 30 seconds, if you don’t have 30 seconds do you have 15? And in an elevator ride to the top of a tall enough building you can lean against the wall, relax comfortably, come out, going where you are going composed and in your right mind you could do the best that you can so little tips kind of spin off the main kind of session that I’m talking about.

Matt: Okay that makes sense. Right, Barry I just wanted to know are there any kinds of products CDs that you pride yourself to have created to work on anything that’s offered on your website www.BarryEisen.com you want to give more information.

Barry: Thank you for leaning me in that direction. This is important for your kids to know or grandkids depending on who’s listening, that when you steal from one person that’s called plagiarism, when you steal from more than one person that’s called research. Plagiarism puts you in jail in many cases or gets you heavy fines. Research gives you accolades and high status from society. The freebies I have in my website and by the way it’s www.BarryEisen.com if anybody wants to just check it out. So you see I’ve got products that are discounted through the remainder of this month. I don’t barrage a lot of people with a lot of stuff I do have one on studying concentration lovingly known as Number 106.

But these goal settings and time management all are very separate and different; there’s one sales dynamics is public speaking, there’s wellness, there’s stop smoking which is a very nice program, it’s very effective it’s about a two-week desensitizing process, hypnosis and behavior modification there’s weight control. And self hypnosis is probably the popular one that I have. They are in the neighborhood of like $14 or maybe $13 or $14 whatever it is to mail them out from the office. So all of them have been researched well they have two tracks, the first track generally is going to be about 20 to 35 minutes of instruction with no motivation to it.

There’s no great stories about the blind coach who now sees the sun because he’s now dead and can watch the game. Stuff like that makes me cry but it doesn’t do anything for me specifically so all of these CDs are very specific how-tos on the first track. The second track of each of them is a hypnosis session. Generally about 13, 14 minutes in length and it reinforces whatever the goal of that particular CD title is. And you plug your own goals into it like in the goal setting where you can set the goals, or sales you plug in your own in the silence I create that kind of works with you. As you grow you don’t have to have it updated.

For those that want more of the specific and a personalized hypnosis session it’s on the website for $75 and it includes the postage. Just send me a list of goals with a check and give me a mailing address and we mail it back within a couple of days. And it’s a very powerful I mean hitting the nail right squarely on the head. So it’s not a generic product it’s very, very specific. They are all great I mean they really are. I see what’s out there I do critiques for other people who put out product, I give my impression and from what I’ve seen I don’t think you’ll find a better quality off studio quality and it really is up to date in and it’s very relevant stuff.

Matt: Okay and you would recommend if I go to www.BarryEisen.com and get CDs you recommend I really material in this to listen to this is pretty solid, would you say?

Barry: Well the first track of each of them is an instruction saying you would take what you need and plug it into your daily life. And if it’s time management there are 30 things that you can do, do them all at one time but there’s a killer to-do list and that’s one. There’s a bunch of other things that will save you time and make you time. So you take things that are relevant. The hypnosis session you will listen to preferably as you go to sleep at night because the last thoughts that you have are going to reoccur in your cyclical dream stages.

So you get the reinforcement that’s where we do our homework is in the subconscious. So let yourself go to sleep thinking the positives in there because they will reiterate themselves to be the likely reinforcements so very powerful time to listen. That’s what I would suggest and if they are more than one CD you just alternate them. The core of the hypnosis is the same it’s just the specific message and if you are getting that every other day that’s repetition just fine.

Matt: Got it and then would you recommend playing on repeat throughout the night?

Barry: No I don’t recommend it I don’t think there’s nothing wrong with it unless it keeps you awake. We spend maybe 20% or a little bit less of that time to slip kind of into the subconscious area when you go into a state or deeper. There’s really not a lot of brain activity going on which means there’s a assimilation of information across referencing and there’s information going on. So unless you could time it to just experience those alpha states as you go through approximate 90 minutes cycles. I suggest you to go to sleep just listen to it as your mind goes to the left and reiterates as you continue to dream throughout the night. I have found no particular benefits in subliminal although I have met people over the years who swear by them.

I’ve heard people who have played messages continuous loop 60000 messages gone through the night, no more no less I think it’s kind of what you either believe in and what you kind of get benefit from. But to me if you can hear it at least stay in touch with the sound of the voice you don’t have to focus hard when you are listening to a hypnosis session but you don’t want to fall to sleep either, you fall into that little ground, just kind of staying in touch not working too hard. That will work just fine I don’t think you have to really repeat it through the night.

Matt: Perfect, Barry once again Keep It Simple. Well that’s everything I had for you today just on memory recall how to be productive on personal life. So Barry I want to just say thank you for your time today and did you have anything else you want to plug in there like last minute, final parting words?

Barry: No I don’t think I’ve got any smarter throughout the interview. I just have an experience I’ll just share with you very quickly. Litigation situation that needed to recall information before going in for a deposition, this was just a few days ago. And she called up and it was somebody that had just concluded a seminar with me, we did a session on the telephone. She put her earphones on and she sat back, went through a little relaxation and I had her go through the scenario. And she picked up and I heard silence and I said when you come with anything relevant let me know. And in the midst of the silence I hear oh my God and she just started pouring forth. She got so excited and so I told her when she concluded the session she would remember everything that she had just thought of.

And then when we counted her out of the session she said that was the most extraordinary experience and she recalled don’t give me the details I don’t really understand what you are talking about. Just write it down now and take it to the deposition with you. And she said oh my God this is really a game changer. So it was one of those kind of ahas moments and I’ve people on the phone find this place jewelry talk about how you get the memory. So with that is a parting shot; don’t underestimate this and don’t use the three words that preclude all learning the words, I know that. You know it if you employ it, you don’t know it at a level of just mentally understanding it. You’ve got to put it on the line and demonstrate it. That’s my parting shot.

Matt: Excellent, thank you for your time.

Barry: It’s a pleasure talking to you and I hope anybody who wants to you see my contact information. They can email me with questions, you can give me a phone call if it’s not too late I’m happy to chat. This is what I do and this is the passion for 40 years, about 20 years ago I got burned out for about 20 minutes because every single day I get great phone calls, great emails, great feedback and that’s why I’m doing what I’m doing. So I hope everybody else is as happy with their own lives. So this is good stuff, Matt thank you for allowing me to talk to you I appreciate it.

Barry Eisen “Hypnosis for Business Success” PDF